Profile - Juergen Jaron - Magix AG

Jürgen Jaron is the Founder and CEO of Magix AG, Germany’s (and Europe’s) largest multimedia software company and under the top 3 in North America. MAGIX AG, Berlin, is an international provider of high-quality software, online services and digital content in multimedia communication. Since 1993 MAGIX has developed state-of-the-art technology for designing, editing and archiving digital photos, videos and music. The online services – seamlessly integrated into the software – offer comprehensive possibilities for sharing personal multimedia files over the web or via a mobile phone. Intuitive and user-friendly handling is essential for every product, which has in the meantime already been proven by more than 540 award wins. In addition, MAGIX also offers customized multimedia solutions as a one-stop shop to business partners such as online portals and hardware manufacturers.

This year MAGIX AG presents Mufin MusicFinder, the first software for music recommendation. It considerably simplifies the use of ever-growing music collections by analysing saved music tracks and calculating similarities. All the user then has to do is select a track from his collection and the program automatically compiles a selection of comparable tracks. The public test phase for the music portal will soon be launched as well. Here the user can receive music recommendation for tracks similar to his own collection and thereby discover new artists more easily. At the same time the portal will enable users to build up a social network based on their taste of music.

In 2005 Magix AG (m2any GmbH) had acquired patents for the AudioID technology developed by the Fraunhofer Institute for Digital Media Technology IDMT under technical lead of the MP3 inventor Prof. Karlheinz Brandenburg. As part of the established MPEG-7 standard, AudioID serves to identify audio data, whereby no other technology is more resistant against changes to the source material. In addition, the world’s first technology for fully automatic music recommendation was developed together with Fraunhofer IDMT using AudioID. It allows users to find similar tracks using the parameters of a reference track, without having to revert to expert systems or user evaluation. Magix AG therefore exclusively owns the most advanced technology for music recognition and recommendation.


(Source: Media in Transition 2007)